Jaguar Cxf Concept Car Left Front View

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Jaguar Cxf Concept Car Left Front View

The
British motor industry has been synonymous with financial disaster and
is studded with motoring corpses-from Austin Healey to Allard, from
Alta to Alvis (and that's just some of the As). But the most
significant disappointment of late is Jaguar. So much promise, so many
dollars, such letdown. To paraphrase Churchill, never has so much been
invested in so few products with such little return. In spite of its
hallowed name and much promise, Jaguar hasn't been owner Ford's finest
hour.

It's not through lack of finance or willpower or want of
car-making skills. Rather, Ford's Jaguar strategy is to blame. Part of
that was to concentrate on quaint English retro styling, 1990s
reinterpretations of the great Jaguars of the 1950s and 1960s.